Neuromarketing is about looking into the customer’s brain, about understanding how buying decisions are made. The goal: is to create the most efficient advertising measures possible. The eternal battle between two brewery manufacturers for the customer’s favour is the birth of neuromarketing. In 2002, two brain researchers discovered that Coca-Cola and Pepsi each activate two different areas of the consumer’s brain. An article about this in the popular press quickly made waves. Unlike Pepsi, it was found that the Coca-Cola brand manages to activate both the hippocampus (responsible for memories) and the dorsolateral prefrontal cortex (responsible for emotions). While consumer…
Author: paul
Explaining typography: what is it? Whether it’s a website, blog, brochure, poster or customer magazine – typography is of utmost importance for every text genre. But what is typography, actually? Typography is the use of type, arrangement, and design to structure text information in a way that promotes reading. Good typography is characterised by the fact that the use of font families and markings is chosen with care. The more clearly the typography supports the content, the more likely the message will be received. In other words, the good design enables the reader to perceive the content quickly and without…
Anyone who runs a business needs key figures to measure success and make well-founded decisions. This article explains the break-even point and how to calculate this figure. 1. What is the break-even point? One of the key performance indicators of a business is the break-even point. A company must make a profit to continue existing and growing. The entrepreneurial profit (another word for it: the “surplus”) results from the difference between the turnover and the costs. If costs are higher than sales, the profit is negative. Then there is a loss. The break-even point is the point at which sales…
Large-format printing is still indispensable, especially in the CAD environment. Hundreds of prints may be required for complex projects – whether they are drafts, project plans, or drawings for production. Reason enough to look at what needs to be considered when purchasing. Over 20 years ago, HP introduced inkjet technology for formats up to DIN A0, which would have required large-format printers. This replaced technologies such as electrostatic plotters. One was extremely expensive; the other, an electrostatic plotter became too slow: you could wait an hour or more for a drawing in DIN A0 format. What remained of the electrostatic…
A brochure can be used in many different ways. Think, for example, of a brochure or a product catalogue. When you use printed material, one thing is sure: you will be using text. Using the right fonts is essential for looks and readability. Read on quickly and learn all about different fonts! A good first impression with a brochure You can only make a first impression once. So it is vital to make a good first impression right away. Because a brochure is a book with several pages, the cover is the most important thing. Make sure it looks attractive…
With printed materials, you can reach more people! But you need to measure what you achieve with your printed communications. In this blog, we will tell you how you can make your print marketing measurable. 5 tips to make offline marketing measurable Are you sending an invitation to an event? Then it is easy to measure the effectiveness of your printed material. The more guests attend your event, the more successful your expression will be. Printed material to increase brand awareness for your online store is harder to measure. The same goes for a discount campaign that you announce in…
Business cards have been around for years. At trade fairs and meetings, they are passionately handed out to potential partners or customers everywhere. But where does the business card come from? And was it always used the way we do? We dived into the history and found out for you! Is it from China? There are different stories about the origin of the business card. Some people claim that the business card was already being used in China in the 15th century. At that time, business cards were called Meishi. The Europeans who came there for trade found it interesting…
When you order with us for printed matter, you naturally want your design to be printed as beautifully as possible. The quality of your design is essential for beautiful print results. We will gladly explain how to submit the best possible print project! In this blog, you will read all about the sharpness of the image in your print file or resolution. Sharp result Do you want to have an image printed on a poster? Or would you like to include your photo on your business card? The image must have a certain quality to be printed nicely and sharply.…
When you order photo prints or a photo book, you not only have to decide on a format, but also choose the type of surface, the so-called finish. Basically, the choice of finish is a matter of taste. However, each finish has its own characteristics that need to be considered. In this guide, we summarise the advantages and disadvantages of the different finishes and show for which purposes each finish is particularly suitable. Glossy finish – fresh and vibrant colours Photos with a glossy finish offer a particularly strong contrast ratio and are therefore razor-sharp. They also tend to appear…
What would the world be like without colours? Probably pretty boring! They accompany us daily through our daily lives – on signs, everyday objects, clothing and much more. They attract our attention and generate emotions. Which colour stands for what? Each colour sends its signals and conveys a special meaning. They influence our subconscious and create feelings and moods. Use these characteristics specifically for branding and advertising and learn from the greats in the industry. Blue – Trust and authority Natural associations: Sea, sky, depth (ocean), expanse (horizon), Intelligence Positive effect: credible, consistent, profound, professional, honest, innovative, reliable, refreshing, creative,…