A craving for one’s favourite dish isn’t the only thing drawing guests to your establishment. Alongside the palate, the eyes also crave indulgence. Only when your offerings are excellently presented will a guest decide to forsake the comforts of home for a culinary experience at your venue. Hence, looking beyond the plate is advantageous. Modern design is crucial for leaving a lasting impression on guests. By continually rejuvenating your catering articles, you will stand out and demonstrate an understanding of current trends. If it’s been a long time since the last redesign of your print products, it’s time to shed…
Author: paul
Active client engagement, the linchpin for satisfied regular customers, is presenting a significant challenge for numerous sectors at present. The fleeting chat at the counter or the leisurely browse in a bustling boutique are somewhat constrained. Those who engage exclusively in person with their target group may swiftly fall behind and lose influence. To enhance the company-client bond and encourage interaction with the brand, effective out-of-house communication is imperative. We provided initial tips on this in the first part of our article series, and today, the continuation follows! Vouchers as Cash Magnets Temporary closures and limitations in daily business to…
In today’s world, maintaining contact with customers and partners and demonstrating presence from a distance are more crucial than ever. Not only behind the shop front is personal communication pivotal; it’s essential for establishing one’s brand, raising awareness of new offers, and imparting a sense of value to the consumer. Those who actively approach their target groups beyond the storefront are the ones who will be remembered. Contrary to popular belief, silence, in times like these, is not golden; it risks losing valuable potential in securing customer loyalty. In the first part of our series, we introduce alternatives to traditional…
E-commerce is thriving. With just a few clicks, one can add anything they desire to their virtual shopping basket. Whether delivered straight to the doorstep by a courier or collected in person from a storefront, the first thing that catches a customer’s eye in this context is not neatly aligned products on shelves, but the packaging. Dull packaging dampens anticipation and misses valuable opportunities for customer retention. Those who don’t give your packaging a second glance will likely have half-forgotten your brand before the first strip of tape is removed. Recognition? None! However, packaging is much more than just a…
Print products are a sustainable medium, seamlessly integrating advanced printing techniques and resource-conserving processes. By considering print products holistically, their communicative impact is extended and enhanced. This piece explores how intelligent integration of bespoke print ideas and production strategies can elevate the sustainability of print as a communication medium. From conceptualisation to material selection to production, we at Doxzoo are versed in creating environmentally conscious print products, exemplifying why sustainable printing is synonymous with audience-oriented customisation. Foundations of Sustainable Product Design 1. Perfect Timing: Planning is Essential Before succumbing to initial creative brainstorming, establish a realistic timetable. This helps in…
Paper comes in many different shapes and sizes. The best-known size is of course A4 paper; every office and household has at least one pack of A4 paper. This size is also the most common size for a printer. Now we hear you thinking: ‘What is the exact size of A4 paper, what other sizes and weights (thicknesses) of paper are there, and for what purpose are they used?’ This article will discuss the A4 paper size, the other A paper sizes, and the different paperweights. Dimensions of each A-size paper The international standard for the size of a sheet…
A scanner and a digital camera work differently. In the scanner, the pixels line up (e.g. 2400 pixels per inch) and the document is read line by line. A digital camera has a rectangular sensor (e.g. 2000×3000 pixels). Optical resolution For example, the flatbed scanner in the photo lab theoretically has an optical resolution of 2400×4800 pixels. In practice, however, this is less. So with this, documents and images (maximum size A4) could be enlarged by a factor of 8. A resolution of 300 dpi (dots/dots per inch) is needed to print a quality photo. 2400 dpi (scanner) divided by…
Festival and event season is upon us. Chances are you are attending one or perhaps organising one. Organising a festival involves a lot of work, including promotion. And when we think of promotion, we often think of online communication, but don’t forget the physical part! Printed matter in particular, makes you stand out during everyday moments. How about that? Spread the word An old but still effective way of advertising is flyering. This can be done in various ways: sending it by post, handing it out at busy places, or placing it in folder/flyer racks or other frequently visited places.…
You have probably seen them before, QR codes. They have become increasingly popular in recent years and are the ideal way to connect your offline printed matter to a digital environment such as your website. But what exactly is a QR code? How does it work, and what should you pay attention to when using a QR code on printed material? In this blog, we will tell you all about it! What exactly is a QR code? A QR code is a code that you scan with a mobile phone to go to a specific website or other online environment.…
Long-term successful marketing is based on knowing the customer’s characteristics, preferences, and needs. But how do you avoid mere speculation? The answer is: through customer analysis. A business strategy without the most accurate knowledge of current and intended target groups quickly becomes a guessing game. Entrepreneurial risk can never be avoided entirely, but strategic marketing is difficult without customer analysis. Focus, image and turnover Motives and paths that lead a prospective customer to your company and keep him as a customer can differ. If you try to satisfy all possible customer groups and interests similarly, you risk getting bogged down:…