Always effective, straightforward, and economical, the flyer—once more commonly known as a handbill or pamphlet—remains a top choice for announcing significant events or for advertising purposes. Far from being overshadowed by the rise of modern media, this modest piece of paper, originating centuries ago with the advent of the printing press, continues to be an everyday tool for institutions, businesses, and local traders. It’s used for delivering both informational and promotional messages in a tangible, direct manner. Today, one can design, print, and distribute flyers for various purposes, including: • Announcing sales promotions, clearance sales, or special offers. • Publicising…
Author: paul
Planning an outdoor event? This time of year is rife with opportunities: fairs, parties, weddings, markets, and open-air exhibitions abound. Before you dust off the bunting and party hats from your last do, take a look at our handy printable checklist to ensure your outdoor event is a memorable success. Before the event: Whether you’re using your own venue or a rented space, the way you present it is paramount. From party supplies to directional signs and photo booth backdrops, every detail matters. When preparing your print materials, consider the following to have everything ready “before the day”: Is it…
Until the mid-2000s, there was an unwritten rule: if high-quality print products were required, one would turn to offset printing. However, this unwritten law has been partially revised due to technological advancements and innovations in digital printing. The speed and colour quality of the machines have significantly improved. Thus, those wishing to print flyers or business cards today are confronted with the question: Which method is best for my product? Good Preparation for Exceptional Results – Offset Printing Undoubtedly, offset remains supreme. With the suitable machines, products of high quantity and superior quality can be produced in a relatively short…
A craving for one’s favourite dish isn’t the only thing drawing guests to your establishment. Alongside the palate, the eyes also crave indulgence. Only when your offerings are excellently presented will a guest decide to forsake the comforts of home for a culinary experience at your venue. Hence, looking beyond the plate is advantageous. Modern design is crucial for leaving a lasting impression on guests. By continually rejuvenating your catering articles, you will stand out and demonstrate an understanding of current trends. If it’s been a long time since the last redesign of your print products, it’s time to shed…
Active client engagement, the linchpin for satisfied regular customers, is presenting a significant challenge for numerous sectors at present. The fleeting chat at the counter or the leisurely browse in a bustling boutique are somewhat constrained. Those who engage exclusively in person with their target group may swiftly fall behind and lose influence. To enhance the company-client bond and encourage interaction with the brand, effective out-of-house communication is imperative. We provided initial tips on this in the first part of our article series, and today, the continuation follows! Vouchers as Cash Magnets Temporary closures and limitations in daily business to…
In today’s world, maintaining contact with customers and partners and demonstrating presence from a distance are more crucial than ever. Not only behind the shop front is personal communication pivotal; it’s essential for establishing one’s brand, raising awareness of new offers, and imparting a sense of value to the consumer. Those who actively approach their target groups beyond the storefront are the ones who will be remembered. Contrary to popular belief, silence, in times like these, is not golden; it risks losing valuable potential in securing customer loyalty. In the first part of our series, we introduce alternatives to traditional…
E-commerce is thriving. With just a few clicks, one can add anything they desire to their virtual shopping basket. Whether delivered straight to the doorstep by a courier or collected in person from a storefront, the first thing that catches a customer’s eye in this context is not neatly aligned products on shelves, but the packaging. Dull packaging dampens anticipation and misses valuable opportunities for customer retention. Those who don’t give your packaging a second glance will likely have half-forgotten your brand before the first strip of tape is removed. Recognition? None! However, packaging is much more than just a…
Print products are a sustainable medium, seamlessly integrating advanced printing techniques and resource-conserving processes. By considering print products holistically, their communicative impact is extended and enhanced. This piece explores how intelligent integration of bespoke print ideas and production strategies can elevate the sustainability of print as a communication medium. From conceptualisation to material selection to production, we at Doxzoo are versed in creating environmentally conscious print products, exemplifying why sustainable printing is synonymous with audience-oriented customisation. Foundations of Sustainable Product Design 1. Perfect Timing: Planning is Essential Before succumbing to initial creative brainstorming, establish a realistic timetable. This helps in…
Dimensions of each A-size paperWhat is the weight of A4 paper?Photo paper in various types and sizes Paper comes in many different shapes and sizes. The best-known size is of course A4 paper; every office and household has at least one pack of A4 paper. This size is also the most common size for a printer. Now we hear you thinking: ‘What is the exact size of A4 paper, what other sizes and weights (thicknesses) of paper are there, and for what purpose are they used?’ This article will discuss the A4 paper size, the other A paper sizes, and…
Optical resolutionDigital cameraScanner resolutionWhat resolution do you need to print an image or for a screen presentation?ResolutionPhoto quality photo posterPowerPoint and screen presentationsDigital camera resolutionPrinters A scanner and a digital camera work differently. In the scanner, the pixels line up (e.g. 2400 pixels per inch) and the document is read line by line. A digital camera has a rectangular sensor (e.g. 2000×3000 pixels). Optical resolution For example, the flatbed scanner in the photo lab theoretically has an optical resolution of 2400×4800 pixels. In practice, however, this is less. So with this, documents and images (maximum size A4) could be enlarged…