Have you ever wondered how you can stand out even better from the competition and position yourself as an expert in your field? Then a company magazine could be just the thing for you. You will learn what exactly this means and how it works in this article. In today’s world, content is the best way to stand out in the noisy advertising hype and find a way into the minds and, above all, hearts of the target group. Advertising, marketing and content are now primarily thought of as digital or online channels – no wonder the internet has turned…
Author: George McCann
Successful companies create a reputation based on concrete concepts. These concepts are reflected in the style guide, which defines the guidelines for the appearance of your brand. This article explains a style guide and how it helps build your brand! What is a style guide anyway? To put it simply: a style guide is a document that defines how a company presents itself to the outside world. But it is actually much more than that. A style guide primarily serves as an orientation for the people who create content for your company or brand. For your employees, whether they work…
Whether it’s a bachelor’s thesis, a hardback journal, a graduation newspaper or even your own novel project: there are many opportunities to use the services of a bookbindery! Introduction: A brief history of bookbinding The path from the written word to the finished, bound book used to be pure manual labour. The bookbinder first had to set the text so that it could then be printed. After drying, the pages were first cut by hand into the right shape and then bound. The binding of a book thus consisted of many individual steps, but all of them were carried out…
Even in these digital times, print products, especially flyers and company brochures, are necessary and popular to make information, promotions or generally your own company known. In this article, you will learn the 10 points you should consider in order to make your flyer as effective as possible. The basic rule for any flyer design The basic rule for any flyer design should be the AIDA formula. If you have never heard of it, you can read a detailed article about the AIDA formula here. In short: AIDA stands for Attention, Interest, Desire, and Action. You need to get the…
If you’re looking to professionally print your pictures or documents, there are a lot of things to think about. However, one important factor that a lot of people don’t consider, is the paper weight. Selecting the perfect paper weight for your project can help the final result look stunning, and retain its longevity. This important decision will help hone the quality of your work and present clear professionalism to your clients and customers. So, how do you choose the correct GSM paper weight? What is GSM? GSM is the standard measurement for paper weight. It stands for grams per square…
To self-publish, or not to self-publish? That is the question that faces so many budding authors across all genres in 2022. While traditional publishing can be quite the test of patience, it still offers writers supreme benefits. Self-publishing, on the other hand, offers you so much more control, but it has some drawbacks. In this post, we’ll be taking a closer look at the pros and cons of each method, and how you can go about publishing your manuscript. The Difference Between Self-Publishing, and Traditional Publishing There are a huge number of factors that set self-publishing and traditional publishing apart.…
Thank you cards for your customers are a great added touch to send out with your products. Even a small gratitude card says much more than a simple thank you. They let your buyers know that you appreciate their custom and are striving to please them at all times. Your small business can consolidate its branding and marketing and ensure continued growth with one thank you card. In this post, we’ll look at what makes the best thank you cards for your small business’s customers and how you can start sending them out. What is a Thank You Cards for…
In our busy world, we all need a little help staying on schedule and a place to note things that might slip our minds. Planners are the perfect all-in-one way to keep on track and perfect your time management. As a creative and affordable solution to purchasing a pre-made planner, why not print your own planner? The benefits of printing your own planner include full creative control and the ability to personalise your planner to suit your needs. But while it’s a great idea, printing your own perfect planner can be a tricky process that needs a lot of planning.…
Gone are the days when students would take pen and paper and write down pages of notes to prepare for lectures from the most fearsome professors. Today’s students have new ways of studying, including digital notes: easy to study and convenient to print. In the university world, digital notes and new study methods Nowadays, digital notes are among the most common study practices, especially for university students. There are those who, armed with a tablet, take digital notes in class and thus avoid some of the more classic problems that handwritten notes give: the tiredness of writing after hours of…
Despite all the technological advances, some things will never cease to be relevant. In this case, I am referring to posters. There may be doubts about whether this method is still effective or whether online advertising has changed the game forever. However, the reality is that posters still have an important place thanks to the awareness and flexibility of the markets they can reach. One of their advantages is the ability to reach people more personally, as they still care about them as they walk around their environment. You can get your desired audience efficiently if they can be placed…