A craving for one’s favourite dish isn’t the only thing drawing guests to your establishment. Alongside the palate, the eyes also crave indulgence. Only when your offerings are excellently presented will a guest decide to forsake the comforts of home for a culinary experience at your venue. Hence, looking beyond the plate is advantageous.
Modern design is crucial for leaving a lasting impression on guests. By continually rejuvenating your catering articles, you will stand out and demonstrate an understanding of current trends. If it’s been a long time since the last redesign of your print products, it’s time to shed the outdated designs and embrace new paths. We have scrutinised the graphic design trends of today and tomorrow, revealing how to invigorate your presentations.
Declare Your Colours: Components for the Colour Palette
Full Steam Ahead Pale, impactful colours are considered relics of the past by experts. In their place, vibrant shades that radiate cheerfulness and captivate guests have emerged. Living Coral, Aspen Gold, Fiesta – the mere names of these vibrant colours evoke desires for culinary adventures and a respite from the mundane.
This dynamic colour palette is complemented by softer tones like Sweet Corn and Soybean. Combining both colour categories is recommended to truly captivate. The subtle colours amplify the vibrancy of the stronger tones, crafting expressive and contrasting designs for your menus and promotional spaces.
Venture into the Blue This year, a timeless colour classic is under the spotlight. Harmony, satisfaction, and tranquillity – blue has a unique allure and is a favourite for many. It’s unsurprising that Classic Blue was crowned Colour of the Year 2020 by the Pantone Color Institute.
As the foundational tone of our colour system, Classic Blue is a timeless eye-catcher that doesn’t quickly tire. Whether as a background, font colour, or accent, Classic Blue is versatile and melds seamlessly with other shades. Its understated character makes this trendy colour a chameleon.
The extent to which this trend colour appears in your printed products is your prerogative. As bold typography, Classic Blue becomes the centrepiece on your table displays, effectively spotlighting your messages. Even away from the limelight, the colour subtly reinforces your concept, integrating well beside vibrant images and illustrations.
Whet the Appetite: Taste Begins with Design
Less is More Minimalism isn’t just a lifestyle trend; it’s also infiltrating design, leading to a departure from unnecessary elements. Clean shapes and natural lines are superseding cluttered designs. Abstract forms and fresh colour combinations create elegant contrasts without overwhelming the eye. Subtle patterns serve as the finishing touches to a thoughtful design that guests will remember.
The minimalist trend is particularly invaluable in menu design. A streamlined yet appealing design facilitates navigation through the menu for your guests and spotlights the meal — the true star — in its best light. Minimalistic design also benefits bottle tags, stylishly conveying welcomes and information on select beverages without overshadowing the refreshment.
Lay it on Thick
Despite the simplicity of the shapes, backgrounds, and colour combinations, the trend in fonts is leaning towards ‘more is more’. From extra-bold fonts to quirky typefaces to appealing hand-lettering, all are permissible. The sole rule: Keep the background simple. Cluttered patterns and textures reduce the effectiveness of the text and compromise readability.
This font trend is especially suitable for the front pages of your catering articles. Menus and beverage cards with striking fonts quickly become appealing focal points that guests are drawn to. Card holders and door hangers, too, gain expressiveness with bold fonts. For instance, they can send clear signals for cleaning services from a distance.