With the advance of digital technology, it is so much easier to send many recipients a beautiful Christmas, Easter, or any other kind of animation with a mouse click. In the heyday of the printed postcard, there were nearly 900 million of them printed in the UK every year! The oldest ones are always a delight for the collectors. Today over 150K are sent in the UK. That is to say, a reduction of 99,9%! However, if you think about it for a moment, 150K is undoubtedly much less than 900 million, but it is still enormous and has stabilised…
Author: George McCann
In the world of advertising, everyone knows the tremendous power of distributing print media. Flyers, leaflets, brochures, etc., allow you to make your company known to as many people as possible. Whether for an event, opening a shop or an exceptional promotion, they are an excellent way to advertise. You must know the difference between flyers and leaflets before making your choice. What is a flyer? A flyer is an advertising printout that is widely used and appreciated. It is usually small in size (often 210 x 197 mm) and consists of a single page. It can be single-sided or…
You can already tell the quality of the product from the paper. You have no doubts. This is an expensive gift. It is not without significance how you wrap your products for your customers. In fact, by choosing the proper gift wrapping, you influence the impression customers get of your brand. The cover tells a message If your business is like so many others, think first and foremost about the quality of your products. Do you want the product to be high quality, or do you have a cheaper version? Product quality undoubtedly plays a crucial role in how consumers…
If you want to survive in this fast-growing and highly competitive market, it is crucial to run your business efficiently and follow some best practices. The following tips will help you better understand what to consider when designing your new restaurant menu. This will make your menu easy to read, consistent with your branding and optimised to increase sales significantly. 1. Describe your dishes as vividly as possible Use descriptive adjectives in your menu to help your guests understand how the dishes look, taste or what consistency they have. For example, crispy, creamy or fried words evoke a particular inner…
You have courageously started writing your book. The first words are on paper, there are already a few paragraphs, and the ideas keep coming. How do you ensure that you keep writing and that the process from concept to the final product, the book, is achieved? Read on because designing a book is fun! Designing a book: The inspiration Evernote You probably know it all too well, a stroke of genius inspiration. They usually come at unexpected moments when you don’t have a notepad to hand. How irritating is that? Using a smart app like Evernote will always have your…
Whether you’re a nature portrait hobbyist or a personal stylist, there are few more remarkable achievements than turning your creative pursuits into a viable business. Whether you’re considering selling personalised notebooks or offering wedding gift cards, don’t miss our guide to becoming a successful entrepreneur. Get ready to take off We’re not going to lie; starting a business isn’t easy, so you need to be sure you can deal with all the ups and downs. The sooner you ask yourself if you’re ready to take on this challenge, the better. Get yourself in the mindset to do a lot of…
“The second pair of eyes always see more”. This is an apt phrase when it comes to editing. No matter how good you are at spelling or how good you are at structure, it can always happen that you overlook something. That is why editing is beneficial when you have written a book. But what is editing exactly? In this blog, we take a closer look. What does text proofreading exactly? Editing is checking and, if necessary, improving the text of your book (or article). Before you have a book printed, it is advisable to edit the text. How can…
Writing a textbook is daunting at first glance, but it is also very fulfilling. Whether you are a teacher or not, there are probably many reasons why you should create your textbook. Here are step-by-step instructions on how to do it. Why write a textbook? It wasn’t straightforward to publish a textbook until a few years ago. You had to know the publishing world well and go through many intermediaries: proofreader, graphic designer, publisher, bookseller… Nowadays, anyone with a good knowledge of a subject can try to write their textbook. Some academics, for example, want to disseminate their expertise on…