Tailoring Your Business Card to Your Industry Sector

As the world increasingly revolves around the internet, one might wonder about the future of paper formats and the relevance of business cards for companies. In the professional arena, a business card serves as a means of leaving your contact details with an associate. It’s a marketing asset that should not be overlooked.

Adapting your business card to your industry sector is an excellent way to efficiently convey relevant information and create a professional impression with your clients. This article explores how to tailor your business card according to your specific business activities.

What Should a Business Card Contain? First and foremost, it’s important to consider what to include in your card for effective communication. Should I add an image? Colours? Should my card be double-sided?

There are numerous characteristics a business card might or might not have. Here are the 5 main elements to include in your paper format:

• Name and surname
• Position or title: Your professional role or title within the company
• Company name
• Contact details: Your address, phone number, email, and website
• Logo If you want your business cards to make an impact, feel free to consult our article.

Business Cards in Real Estate Real estate is a sector that regularly renews its communication tools. However, the business card remains a timeless tool in this field. It directly connects real estate professionals with their clients. As our article on real estate business cards suggests, it’s essential to mention the professional card number for agents. In this sector, we advise including your company logo and name on the front of your business cards. Use a logo that has meaningful significance. This will immediately create a more significant impact. On the back, include essential information such as your name and surname, your contact details, and perhaps a photo of yourself. In real estate, adding a photo can help create a connection with your client.

Regarding the card’s design, it’s preferable to opt for professional and sophisticated colours like blue, grey, dark green, or other colours associated with trust and reliability. Avoid overly bright or distracting colours. It’s also important that your business card is portable and easily storable. Therefore, opt for a classic horizontal format of 8.5 cm x 5.5 cm.

Business Cards in Catering A business card is important in the catering sector for several crucial reasons related to visibility, customer loyalty, credibility, and promotion. This quality format enables direct communication by offering a tangible means to share your restaurant’s contact details and essential information with potential clients. It’s also a quick way for the client to obtain your information and thus book a table or place an order. For your prospecting, consider leaving your business cards in nearby shops.

For this type of communication support, we recommend including:

• The name of your restaurant along with the logo
• The address
• The phone number
• Opening hours
• The restaurant’s website to give clients a preview of the menu or to book a table
• Your social media to maximise your communication and attract more clients

Print communication is essential in catering, and formats like business cards should not be overlooked. It’s just a matter of knowing how to adapt them to your sector.

Business Cards in Construction A well-thought-out business card in the construction sector is an essential communication tool that helps establish professional relationships, promote your business, enhance your credibility, and encourage the growth of your activity. In the construction industry, word-of-mouth has become indispensable, so it’s important to have a professional business card to share with clients, potentially leading to new ones. Like other cards, you can add your company’s information and an online link to allow clients to visit your website. For the construction sector, prioritise a well-designed card with relevant visual elements and a professional design. This helps clients remember your business.

Business Cards for Lawyers In the legal field, the first impression is the most important. That’s where the 420 rule comes into play. It corresponds to the first 20 seconds, 20 gestures, 20 words, and 20 centimetres. As a business card is an extension of your professional identity, it should, like the 420, make an immediate and positive impact on your interlocutor. A lawyer must maximise their impact in communication.

Being a highly professional field, your business card should reflect professionalism, credibility, and expertise in the legal profession. Therefore, use subdued professional colours that evoke trust and stability. Also, include a logo or visual elements associated with justice. You might also add your specialisation, such as “business law” or “criminal law”. This allows you to target quality clients and save time. Finally, use a minimalist style for your business card, highlighting the essentials in a clean and professional manner.

Business Cards for Digital Professions Today, almost everything is oriented towards digital, as explained by the site BDM, “more than 98% of companies with more than 20 employees are pursuing a digital transformation policy”. Yet, paper format is still present. Business cards remain an indispensable support and tool for digital professions. For jobs such as community management, it is crucial to have a business card that reflects creativity, just like a graphic designer. For digital professions, business cards must reflect modernity, innovation, and digital expertise.

Being linked to digital, a business card can incorporate a QR code redirecting to your website, online portfolio, or professional profile, to facilitate access to your online information. You can also mention key skills such as UI/UX design, data analysis, etc. Finally, it is important that your card aligns with your graphic charter. Therefore, coordinate the font, graphic elements, and colour palette to create a true visual identity.

By adapting your business card, taking into account these elements specific to your industry sector, you can create a card that attracts attention, communicates effectively, and strengthens your professional image.