13 Trendy Typography Styles in 2024

Are you about to create your new advertising brochure? Do you wish to add a touch of originality to your graphic charter? Choosing the right font is crucial! From the most understated to the most unusual, numerous options are available to you. The key is that it remains consistent with your values and the image you want to project to your target audience. Let’s explore together the 13 most trendy typographies of 2024.

1. Distorted Fonts You might agree that a font’s primary goal is to be easily readable at a glance? Well, distorted fonts, popular in 2024 despite sometimes being completely unreadable, are the opposite. In this style, characters are either masked by images or distorted to the point where considerable concentration is needed to decipher them. Stretched, bent, or squashed letters are a perfect choice for independent or alternative brands that wish to communicate through means other than reading.
2. Oversized Fonts Integrating XXL fonts into text paragraphs is ideal for highlighting a particular point, emphasizing a product feature, or a key element of your communication. Oversized fonts also help break the monotony of a long text or presentation.
3. Moving Typography Originally created to be static for printing, the digital age and new technologies have greatly changed typography. Animated letters that crash, change colour, or transform into a graphic element will be widely used again in 2024. These dynamic typographies convey your brand’s dynamism, adaptability, and modernity.
4. Soft and Fluid Fonts These minimalist fonts, blending Art Nouveau and calligraphy, remain extremely popular in 2024. Elegant, artistic, and warm, they can be used for all your digital or print materials and easily overlay onto photographs.
5. Serif Fonts As true graphic elements of your communications, serif typographies are highly favoured in 2024 for their ability to attract attention easily. When bolded, they suggest elegance, seriousness, and tradition, making them the ideal choice if you want to present a professional and formal image of your brand.
6. Rounded Fonts Long associated with children’s worlds, rounded fonts make a big splash in 2024. They will be present in all types of designs and materials to add dynamism to your creations. Unlike angular fonts, often perceived as too formal, rounded typographies are synonymous with care and generosity from a company.
7. Two-Tone Fonts Are you familiar with duotone? Long used in visual printing, this technique, which involves reproducing an image using two colours, will gain more ground in typography. It involves using two unlikely colours together or two similar tones to create an eye-catching effect.
8. Handwritten Fonts Handwritten fonts all aim to create a connection with the consumer, evoke a past event, or add an authentic and natural touch. They are particularly effective for social media communication, especially on platforms like Instagram. They catch the attention of users who browse through stories without always engaging deeply with the content. They are also perfect on physical products like flyers, brochures, or even clothing. However, they should be balanced to fit well within the overall design. A word or two in handwritten characters is generally enough to make an impact.
9. Sans Serif Fonts Even though thick fonts are still popular in 2024, minimalist and sans serif fonts are making a strong comeback. Valued for their neat, modern, and balanced look, they inspire seriousness and trust. They are often used in the real estate, insurance, and banking sectors. Combined with white spaces, sans serif fonts also convey a sense of luxury and exclusivity. Furthermore, they are more readable on screens than serif fonts.
10. Retro Fonts The retro trend returns in 2024, with a style inspired by the 70s-80s. This typography adds a touch of friendliness and elegance. Vintage typography is part of retro marketing, a communication strategy that uses nostalgia to draw attention to a new product or service. It establishes a climate of trust with the target audience by evoking the good taste and authenticity of the era.
11. Realistic Lettering To demonstrate ever more creativity and originality, the trend is to use everyday objects to create new typographies. These realistic fonts, initially intended for digital use, are increasingly entering the physical world. Using textures and shapes from physical objects, they add a tactile touch and give more character to your messages.
12. DIY Fonts These ‘rebel’ fonts reject uniformity and advocate diversity. Letters are modified to incorporate a variety of elements like smileys, writings, and abstract shapes, creating both disconcerting and cheeky character fonts.
13. Incomplete Letters 2024 shines the spotlight on ‘Making the cut’ in typography. This art involves creating lightness and movement by introducing empty spaces within the characters themselves.

Now you are fully versed in the typographic trends of 2024! At the heart of a company’s graphic charter, typography infuses energy and personality. Designers place great importance on this aspect; a font is never chosen at random.