{"id":2906,"date":"2021-10-19T10:07:40","date_gmt":"2021-10-19T09:07:40","guid":{"rendered":"https:\/\/blog.doxzoo.com\/?p=2906"},"modified":"2023-02-23T01:18:53","modified_gmt":"2023-02-23T01:18:53","slug":"top-tips-for-designing-a-great-lookbook","status":"publish","type":"post","link":"https:\/\/doxzoo.com\/blog\/top-tips-for-designing-a-great-lookbook\/","title":{"rendered":"Top Tips For Designing A Great Lookbook"},"content":{"rendered":"\n

A lookbook is a visual brochure<\/a>, which contains photographs chosen to showcase your work. It typically contains full-page images, and product prices and details are kept to a minimum or not included at all. It\u2019s meant to catch the eye of a casual browser, and create intrigue, so they are compelled to find out more.<\/p>\n\n\n

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\"Create\"<\/figure>\n<\/div>\n\n\n

They\u2019re most commonly used by fashion designers, but you will find examples for anything from bespoke kitchens to flat pack furniture. There\u2019s no need to spend a fortune on professional graphic designers. With some basic image editing software, you can put it together yourself, and use a custom lookbook printing<\/a> service online.<\/p>\n\n\n\n

Why do you need a printed lookbook?<\/strong><\/h4>\n\n\n\n

You might assume that in this age where technology rules, a website will be enough to communicate your brand. Indeed, you will certainly need a well-designed website with high quality images if there is a strong visual element to your work.<\/p>\n\n\n\n

However, printed material can be mor effective at getting you noticed, as they are less ignorable and ephemeral than links and emails. They function like business cards; you can always have them to put in a potential customer\u2019s hand.<\/p>\n\n\n\n

How to make sure your lookbook stands out<\/strong><\/h4>\n\n\n\n

For the most effective results, it\u2019s best to keep it simple and let the images speak for themselves. Keep the backgrounds unobtrusive, with white or pale neutral colours and no unnecessary design elements. Make sure that the fonts are clear, readable, and consistent, and position text outside of the images, rather than overlaying it.<\/p>\n\n\n\n

Pick the right images<\/strong><\/h4>\n\n\n\n

Spend some time selecting the right images, or plan some new ones. Can you tie the whole product together with a theme or story? This will help to strengthen the identity of your brand. Who is your ideal customer? What is their age, gender, occupation, and interests? Put together a mood board with your target audience<\/a> in mind.<\/p>\n\n\n\n

Include a range of shots, from distance to close-ups, especially if there are particular details in the product which you want to draw the viewer\u2019s attention to. It\u2019s fine to use background styling to set the mood and complement the product, but they shouldn\u2019t fight against the main subject.<\/p>\n\n\n\n

Create a lifestyle<\/strong><\/h4>\n\n\n\n

When it comes to styling the product, think about how it will realistically be used or worn; how, when, and where will your target audience be using it? You could set up some lifestyle shots to capture the spirit of the brand\u2014if it is sportswear, for example, you will want to include some active shots, rather than simply present the clothes on a hanger.<\/p>\n\n\n\n

However, although it\u2019s important to try and inspire an emotional response in your viewer and create some context for your products, don\u2019t go overboard. A mixture of clean simple shots which show the product with no distractions, and some more \u2018storytelling\u2019 type photos is ideal.<\/p>\n\n\n\n

Set up the pages for print<\/strong><\/h4>\n\n\n\n

Make sure everything is designed in CMYK rather than RGB, and work in 330 DPI. If you have not designed printed materials before, read up on bleed and trim areas<\/a> to make sure everything fits nicely on the page. There are a range of binding options, which will depend on the size of your book and your budget.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Click here to order lookbook printing<\/a> service.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lookbooks are most commonly used by fashion designers, but you will find examples for anything from bespoke kitchens to flat pack furniture. <\/p>\n","protected":false},"author":2,"featured_media":413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-2906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"_links":{"self":[{"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/posts\/2906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/comments?post=2906"}],"version-history":[{"count":1,"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/posts\/2906\/revisions"}],"predecessor-version":[{"id":4073,"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/posts\/2906\/revisions\/4073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/media\/413"}],"wp:attachment":[{"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/media?parent=2906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/categories?post=2906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doxzoo.com\/blog\/wp-json\/wp\/v2\/tags?post=2906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}